The goal was to improve the product search and discovery experience on Lowe’s mobile platform for quicker and easier product finding. The existing interface lacked advanced filtering and intuitive navigation, leading to search difficulties. This project redesigned the search interface with advanced filters, categories, and predictive search, while introducing intuitive navigation and personalized recommendations. These enhancements streamline the shopping experience and help users make informed purchases.
Creating seamless shopping experiences that make product discovery effortless, improve navigation, and deliver personalized recommendations on Lowe’s mobile platform.
Design Workflow
I began with desk research to gain a deeper understanding of the users and their needs. This was followed by mapping out the user flow and identifying key tasks to enhance the product search and discovery experience. I then analyzed the existing designs to evaluate their impact on business metrics and pinpoint areas for improvement. Based on these insights, I moved into the ideation phase, exploring various design solutions. Next, I structured the information architecture to ensure intuitive navigation. Finally, I crafted the high-fidelity designs and developed an interactive prototype to bring the enhanced user experience to life.
Things I have learned from this project
Advanced Filtering: Well-organized filters make it easier and quicker for users to find what they need.
Predictive Search: Suggesting products as users type speeds up finding the right items.
Personalized Recommendations: Using user data for personalized suggestions keeps users engaged and boosts sales.
If I had more time, I would further refine the details of the personalized recommendation feature.
